THE MOST POPULAR PERFUMES
FOR WOMEN

If you are looking for the best perfume for women or a new fragrance for yourself or as a gift for someone special it can be difficult to decide on what’s best, to help we have put together a list showing the recent best selling women’s fragrances this year. 

As a high street perfumery that was established over 20 years ago, we often get asked ‘What is the most popular perfume for women at the moment’. With our experience and vast range, we spend a lot of consultation time with customers in-store helping them to find their ‘new’ favourite fragrance. The best way to decide on a new fragrance is to visit a perfumery like ours but for those who can’t visit our shop, we have listed 10 of what we would classify as the most popular perfume brands for women and men’s aftershave, catering to various age ranges.

10 of the Best Selling Perfumes for Women in 2024

  1. YSL Libre Intense Eau de Parfum
  2. Prada Paradoxe Eau de Parfum
  3. Parfums de Marly Delina Exclusif Parfum
  4. Valentino Donna Born In Roma Coral Fantasy Eau de Parfum
  5. YSL Black Opium Eau de Parfum
  6. Giorgio Armani My Way Eau de Parfum
  7. Carolina Herrera Good Girl Blush Eau de Parfum
  8. Mugler Alien Hypersense Eau de Parfum
  9. Lancome La Vie Est Belle Eau de Parfum
  10. Marc Jacobs Daisy Wild Eau de Parfum
YSL Libre Intense Eau de Parfum

Released in the Autumn of 2020, this perfume by Yves Saint Laurent is was and continues to be one of the best-selling fragrances for women, with increased popularity on social media platforms especially over the last 6 months! 

A part of a best-selling collection, Libre Intense is a bold and full-bodied fragrance with incredible projection. The head of the scent contains Tangerine, Bergamot and Lavender, leading to an explosive heart of Jasmine Sambac, Orange Blossom and Orchid Accord. The base builds the intensity with notes of Tonka Bean, Vanilla, Amber Gris and Vetiver. 

Singing sensation Dua Lipa is the brand ambassador of this fragrance.

See the full Libre perfume collection.

A perfume that has taken the world by storm since it’s launch 2 years ago, Prada Paradoxe is described as an amber floral fragrance with prominent notes of Bergamot, Neroli, Orange Blossom, Jasmine and Amber. Paradoxe is a grounding, powerful fragrance that reinvents feminine classics and is loved by women of all ages. 

A long-lasting fragrance available in 3 sizes – 30ml, 60ml & 90ml. All sizes are refillable with a large 100ml refill bottle also available.

See the full Prada Paradoxe perfume range.

Sculpted around a floral accord, dominated by Turkish rose and complimented by lily of the valley and peony, Parfums de Marly Delina Exclusif is a luxurious, niche fragrance full of elegance and femininity.

Crafted with the finest ingredients, Delina Exclusif’s floral melody is heightened by a trio of Lychee, Bergamot and Rhubarb and grounded by Vanilla and Frankinsense. With incredible staying power and projection, Rose & Vanilla linger on the skin prodominatley, with the undertone of -smoky spice from the Frankinsense.

See the full Delina perfume range.

From the iconic, best-selling Born In Roma collection, Coral Fantasy truly stands out! A fruity floral fragrance that has quickly become a signature scent for so many of our customers through Spring and Summer. Coral Fantasy is also a go-to holiday fragrance, with fresh yet sweet accords that linger on the skin.

A vibrant energetic Kiwi note takes center stage in this fragrance, complimented by floral notes of Jasmine and Rose and  base of Soft Musks and aromatic Ambrette seeds. Available in 3 sizes of Eau de Parfum- 30ml, 50ml and 100ml. Plus occasional seasonal gift sets but they sell out fast!

See the full Donna Born in Roma perfume range.

A modern classic – launched in 2014 this remains a best seller year after year. This is a long lasting Amber Vanilla fragrance with the most prominent note being coffee. It is perfume that can be worn all year round but we find it is most suited to the cooler months and evenings. Since the original was launched it has had many variations following it, such as Black Opium Illicit Green, Neon, and new launch for 2023 Black Opium Le Parfum. Also a very popular scented hair mist is available that complements the Eau de Parfum spray perfectly or as an affordable gift or introduction to the range for those on a budget.

See the full Black Opium perfume range.

A long-lasting perfume from Giorgio Armani that is most popular for women in their mid-20’s to mid-40’s. Also one for those who love Tuberose! This a beautiful contemporary floriental fragrance that really captures attention; containing notes of sparkling bergamot, sensual Orange Blossom and radiant Tuberose and Jasmine. The warm dry down of Cedarwood and Vanilla allows the fragrance to linger on the skin beautifully. 

 A newley refillable bottle that is available in 3 sizes – 30ml, 60ml & 90ml.

See the full My Way perfume range.

With the original Good Girl being a great seller for the last few years – Good Girl Blush now takes the lead. This head-turning fragrance takes inspiration from powdery blush and comes in this iconic Stiletto shaped bottle, but this time in a peony-pink gue. Long-lasting, Good Girl Blush can be worn during the day or evenings all year round.

Prominent notes in this fragrances include Vanilla, Peony, Ylang-Ylang and Rosewater! Good Girl blush is also features 100% vegan ingredients and is available in 3 sizes Eau de Parfum; 30ml, 50ml & 80ml.

See the full Good Girl perfume range.

A new fragrance release for 2024, Mugler elevated the Solar Jasmine Sambac of their best-selling Alien fragrance to create a hypermodern, feminine floral fragrance. Alien Hypersense has been turning heads since its launch, blending notes of creamy white floral notes with fruity top notes of Mandarin and Pear and a base of commanding Cashmeran.

Alien Hypersense is encased in the iconic purple talisman bottle, available in 3 refillable sizes; 30ml, 60ml & 90ml Eau de Parfum.

See the full Alien perfume range.

A fruity floral gourmand fragrance for women that has been loved since its launch in 2012. Since then, it has been followed by variations such as La Vie Est Belle Soleil Cristal, Intensément and Oui La Vie Est Belle to name but a few. Housed within a heavy glass bottle based on the classic Lancome bottle from 1949. Actress Julia Roberts is the face of the advertising campaigns. It is available in 3 sizes – 30ml, 50ml & 100ml, plus a 100ml refill bottle is also available.

The latest version, new for 2023, La Vie Est Belle L’Extrait has become a firm favourite with customers in our shop.

See the full La Vie Est Belle perfume range.

The iconic Daisy collection by Marc Jacobs welcomed a new addition this year! Daisy Wild only launched a few months ago and has already become one of our best-selling fragrance for 2024.  This Eau de Parfum blends prominent notes of Jasmine, Vetiver and Banana Blossom to create a  scent reminiscent of wildflowers. Youthful and energizing, this fragrance is the perfect choice when the sun is shining, all year round.

The bottle beautifully reflects a bouquet of flowers with three distinctive green stems within the tonic. Available in 3 refillable sizes; 30ml, 50ml & 100ml Eau de Parfum.

See the full Daisy perfume range.

Some helpful links for more inspiration;

Perfume for women – All the new perfume releases

Mother’s Day perfume gift guide

Want value for money? Take a look at these long lasting fragrance suggestions

Looking for men’s fragrances? See the 10 Most Popular Fragrances for Men

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