Quick Guide;

  • Parfum – Concentration of perfume oils – 20-40%
  • Eau de Parfum – Concentration of perfume oils – 15-20%
  • Eau de Toilette – Concentration of perfume oils – 5-15%
  • Eau de Cologne – Concentration of perfume oils – 2-5%
  • Eau Fraîche – Concentration of perfume oils – 1-3%

With the seemingly countless variations of perfume types available to buy today its understandable that people can get confused with the concentration levels and the respective perfume strength. The fragrance concentration of a particular perfume refers to the fragrance’s strength. The higher the concentration the more pure the fragrance – it contains a greater amount of perfume oils and less alcohol, therefore the cost of the fragrance is greater. Also the greater the concentration of perfume oils the greater the lasting power on the wearers skin (usually referred to as tenacity).

Understanding the different perfume types helps you choose the perfect scent. Our guide covers a variety of fragrances, from floral to woody notes. Discover favourites among our women’s perfumes and men’s fragrances. Each perfume type offers a unique olfactory experience. Learn how to layer scents for a personalised touch. Find the perfect fragrance for any occasion. Enhance your scent collection with our expert insights.

Parfum Strength

Parfum has the highest concentration of perfume oils (between 20 – 40%) and because of this has a longer staying power than the weaker variations. Due to this, Parfum generally is the most expensive but can usually last on the skin for six to eight hours.

Eau de Parfum Strength

Eau de Parfum has the next highest concentration of perfume oils normally around 15 -20%. Lasting slightly less on the skin at around four to five hours. As the oil level drops then there is more alcohol added therefore making EDP less expensive than pure Parfum. This variation is one of the most popular as is often used for fragrances that are worn during the evening or a night out.

Eau de Toilette Strength

Eau de Toilette is slightly cheaper than Eau de Parfum due again to the drop in perfume oil (5 – 15%) and the increase in added alcohol. The lasting power of EDT also drops and on average is somewhere between three to four hours (depending on skin type). It is one of the most popular strengths and is often the favourite strength that is worn during the day.

Eau de Cologne Strength

Eau de Cologne, also known as EDC has a lower level of concentration than that of Eau de Toilette at around 2 – 5%, because of this it’s lasting power drops to somewhere around two hours.

Eau de Fraiche Strength

Eau Fraiche has a perfume oil level at around 1 – 3%, lower than EDC, however it doesn’t contain a larger amount of alcohol instead this additional ingredient is mostly water.

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The perfumes that you can purchase will generally be composed of various ‘fragrance notes’. These notes are layered within the perfume by the experienced perfumer to create the distinct ‘bouquet’ of the fragrance.

Most perfumes will be composed of three distinct notes;

Fragrance Notes

Three Distinct Notes


Middle / Heart 



This is the scent that is apparent immediately upon spraying the fragrance. This has the least longevity.


Also known as the ‘heart note’ becomes more apparent as the top note dissipates. This note makes up the basis for the fragrance as a whole. The most notable part.


Finally after the scent has been worn for a while the base note – a more richer scent will appear – often mentioned as the scent that appears during the ‘dry down’ of the perfume.


Please contact us if you have any questions regarding the women and men’s perfumes, aftershaves and fragrance we offer.

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