Perfume Strengths

With the seemingly countless variations of fragrances available to buy today its understandable that people can get confused with the concentration levels of a perfume. The fragrance concentration of a particular perfume refers to the fragrance’s strength. The higher the concentration the more pure the fragrance – it contains a greater amount of perfume oils and has a less alcohol content.


Parfum has the highest concentration of perfume oils (between 20 – 40%) and because of this has a longer staying power than the weaker variations. Due to this Parfum generally is the most expensive but can usually last on the skin for six to eight hours.

Eau de Parfum

Eau de Parfum has the next highest concentration of perfume oils normally around 15 -20%. Lasting slightly less on the skin at around four to five hours. As the oil level drops then there is more alcohol added therefore making EDP less expensive than pure Parfum. This variation is one of the most popular as is often used for fragrances that are worn during the evening or a night out.

Eau de Toilette

Eau de Toilette is slightly cheaper than Eau de Parfum due again to the drop in perfume oil (5 – 15%) and the increase in added alcohol. The lasting power of EDT also drops and on average is somewhere between three to four hours (depending on skin type). It is one of the most popular strengths and is often the favourite strength that is worn during the day.

Eau de Cologne

Eau de Cologne, also known as EDC has a lower level of concentration than that of EDT at around 2 – 5%, because of this it’s lasting power drops to somewhere around two hours.

Eau Fraiche

Eau Fraiche has a perfume oil level at around 1 – 3%, lower than EDC, however it doesn’t contain a larger amount of alcohol instead this additional ingredient is mostly water.


Please contact us if you have any questions regarding the perfume, aftershave and fragrances we offer.