W by Ted Baker is a floral feminine Eau de Toilette with top notes of Fig Leaf Accord, White Peony, African Violet and Pretty Parma Violet. The heart notes are Pink Orchid, Cassis and Raspberry with a base of Cedar and Vanilla notes. It is a gentle and sophisticated scent for the modern woman. The predominant note is African Violet and the fragrance lasts well throughout the day. The perfume was launched in 2002 in a triangular glass flacon.