The new Prada men’s fragrance for 2023 – Luna Rosa Eau de Parfum is a fragrance that embodies a new level of masculine intensity. It evokes the powerful journey of transformation, pushing us to exceed our limits, and exploring new frontiers.

This latest release combines intense sophistication and sensuality, commencing with an exhilarating burst of grapefruit essence, accompanied by the woody vibrancy of incense, and a rich Vanilla Bean accord.

The bottle design takes inspiration from the sleek and dynamic beauty of extreme sailing boats. Its deep blue lacquer, symbolizing the magnetic intensity of the ocean depths, is enhanced by the iconic Prada red line. The elegant night-black cap with a red dot represents the red moon of Luna Rossa.