Voce Viva stands for “With living voice” in Latin. To create this showstopping fragrance, Valentino wanted to evoke something other than a sense of smell- hence the use of Lady Gaga, as both voice and scent leave an invisible yet distinctive memorable trace.

The creative director of this campaign Pierpaolo Piccioli explained their decision to have Gaga as the face of this particular fragrance; “She represents ambition, dreams, strong will…When I started reflecting about a fragrance with the personality of a voice, an ensemble, a concert, my thoughts immediately went to her”.

Vice Viva eau de parfum is presented in a sleek glass bottle that is inspired by a couture silhouette. The cap is enriched with the iconic and distinctive Valentino Rock stud details, and a ‘V’ shape of light shines through the golden-hued liquid, illuminating its distinctive character. The bottle is simplistic in terms of shape and colouring, creating an elegant look which well represents the Italian fashion house Valentino’s ethos.

Honorine Blanc and Amandine Clerc Marie are some of the world’s best and sought after perfumers, using their expertise they created this unique fragrance which radiates notes of sparkling Calabrian bergamot encountering mandarin and ginger essences. The heart of the captivating fragrance is a blooming bouquet of white flowers, while crystal moss and vanilla are the base notes, evoking woodsy feelings.

Mandarin, Italian Bergamot and Ginger.

Orange blossom and Gardenia.

Crystal Moss, Vanilla, Musk and Sandalwood.

The combination of these notes creates a scent best describes as a floral, woody musk. The perfume as a whole has an intimate and personal unique character- understandably the reason why Voce Viva has been a sell-out fragrance.

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