Happy International Women's Day 2021
March 8th celebrated International Woman’s day and what better way to recognise this than with what we do best; fragrance! Fragrance has played many roles and held many purposes throughout history, one of which is evoking feeling and emotion.
From the moment women were encouraged to buy their own fragrance, and this control was normalised in society, the face of female fragrance flourished. And now, bringing us to modern day, many new fragrances released are created around the idea of empowering women and represent confidence, embracing our voices, and following our own paths not matter what may come in our way. Fragrance is now starting to surround itself around the idea of the modern woman, who is unapologetic, strong and fearless. Fragrance now encourages us to own how we want to feel, be that free-spirited, ultra-feminine, sexy or all of the above and more.
We have selected 5 of our favourite fragrances that truly embody the celebrations of women and the empowering aura surrounding them!
“My voice, my strength” is the leading message of Valentino’s Voce Viva Eau de Parfum. Created for the celebration of diversity and individuality, encouraging women to use their voices and be heard! This scent was designed with the ethos of empowering women to radiate their energy and express complete confidence and fulfilment.
Singing sensation Lady Gaga embodies this essence with confidence; completely, unapologetically endorsing the strength of being your truest self. So it was only natural that she would be the face of such a fragrance. Pierpaolo Piccioli, creative director for the Voce Viva campaign perfectly explains their choice; “She represents ambition, dreams, strong will…When I started reflecting about a fragrance with the personality of a voice, an ensemble, a concert, my thoughts immediately went to her.”
A radiant opening of Mandarin, Italian Bergamot and Ginger, journeying into a beautiful blend of orange blossom absolute and golden gardenia accord at the heart. A surprising base of Chrystal Moss, soft Vanilla and Sandalwood create a lasting essence on the skin.
Launched in 2019, Lancôme Idôle Eau de Parfum expressed the motive to be your own idol. Celebrating a new generation of strong, outspoken women who pave the way for others. They dare to dream big, conquer and defy expectations. For the leaders of tomorrow, this fragrance was created to empower women to inspire their own future.
Françoise Lehmann, Global Brand President for Lancôme, explains why celebrated actress Zendaya, face of the fragrance, embodies all that Idôle evokes by; “questioning the status quo, breaking free from tradition and re-defining the meaning of success.”
Described as a musky, chypre, floral fragrance, this gentle and cleansing scent opens with fresh notes of pear and bergamot. A soft, sensual heart of Rose and Jasmine Absolute Oil, compliments a sophisticated base of White Musk and Vanilla.
Released for the contemporary woman; creative and playful. They are free-spirited, youthful and unconventional. This fragrance is inspired by the value of connection these young women hold and the energy and freedom within them.
Hermes Twilly d’Hermes Eau de Parfum, was created by Christine Nagel, the first ever female perfumer in the history of the Hermes perfume house! “It is with young women in mind, by observing their lives, that I created Twilly d’Hermès. Free, bold, connected, mischievous and irreverent, they turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand-new tempo.” – Christine Nagel.
This fragrance begins with a fresh, spicy entrance of Bitter Orange, Bergamot and Ginger. The heart is a blend of sensual white petals; Orange Blossom, Jasmine and rich Tuberose, which then leads us into a base of Sandalwood and luxurious Vanilla.
“I am what I live” should be the new mantra in every women’s life, as Giorgio Armani My Way encourages women to search for their truest selves, to break through boundaries and learn from the connection we make with others. This fragrance was created for a new generation of women; the women who challenge all preconceptions throughout life. They are soul-searchers, not afraid to follow their curiosity and venture into the unknown.
The beautifully authentic actress Adria Arjona is the muse for this fragrance, encapsulating this curiosity and connection from travelling the world, reinventing herself into the truest form she can be. “You can take anything away from me, but you can’t take away what I’ve lived.” – Adria Arjona.
Described as a contemporary, floriental fragrance, witness a citrusy opening of sparkling Bergamot and Orange Blossom, leading to a radiant floral bouquet of sensual Jasmine and Tuberose at the heart. The base, a warm blend of Cedarwood, Madagascan Vanilla and delicate White Musk’s.
Confidence, Strength, Identity. These are all qualities that Estee Lauder Modern Muse strives for women to feel from the first spray. Celebrating the women becoming inspirations, who are independent and powerful. This fragrance is inspired by women owning their sensuality, and expressing complexity of mind and personality.
Winning the award for Fragrance of the Year for Women’s Prestige in 2014, Modern Muse is an echo of the modern woman; the woman who follow their own instinct and is the hero of their own story.
With a vibrant opening of exotic Mandarin, journey into a sensual white floral heart of Jasmine, Lily, Honeysuckle and Tuberose. Then discover the dynamic blend of soft Musk, rich Patchouli, warming Amber and Smooth Vanilla in the base.
Estee Lauder is a brand that truly symbolises the leading woman, from their very first perfume, Youth Dew, till now. This perfume house encourages women to take control of their own destiny, and embrace all they wish to feel. For more about this inspiring brand, please head over to my Beauty News blog dedicated to Mrs. Lauder and her creations!
Written by Loren
Content Editor & Social Media Marketing Team