Giorgio Armani My Way
"I am what I live"
Giorgio Armani have just released their brand-new refillable fragrance ‘MY WAY’, which we predict to be a best seller.
The muse for MY WAY is the beautiful authentic actor Adria Arjona, of Guatemalan and Puerto Rican heritage. Arjona encapsulates curiosity and connections, allowing her to learn from others, reinventing and finding herself.
The scent was created for a new generation, influenced by finding the truest version of oneself.
My Way Fragrance
Armani composed a fusion of white flowers as the middle notes for MY WAY, combined with natural and well sourced ingredients from all over the world to create this new and interesting contemporary floral fragrance.
Bergamot – Bergamot adds a nice slightly sweet and acidic tang to the fragrance due to it being citrus.
Orange Blossom – This note is taken from Egypt, taken using a cold extraction method- which infuses the orange flowers in an orange essence.
Tuberose – a very sweet white floral scent, sourced in India and extracted using molecular distillation, allowing the best creamy particles to be chosen.
Indian Jasmine – I would describe Jasmine as quite an exotic floral smell, it is known to increase feelings of love and romance, which is why it is often used for perfumery.
Vanilla – This note is harvested from Madagascar where Armani is committed to financing a program with an NGO for responsible, inclusive sourcing which benefits local communities. Vanilla is a warm, sweet and soft note which is perfect for a signature feminine fragrance.
White Musk – This is a clean and sweet note which is regularly used in perfume as its earthy qualities help balance other ingredients.
Cedar – a predominately woody fragrance which also has fresh qualities.
Giorgio Armani have been taking measures to be much more eco-friendly and sustainable, announcing in an interview ‘I’m particularly interested today in the responsibility that we all have as inhabitants of this planet; responsibility toward the environment, which we should hand over as intact as possible to those who come after us’.
Armani has made a new five-year plan which means the company will attempt to reduce its carbon footprint by 25%, this would make the company’s products carbon-neutral by 2025.
The fragrance’s packaging features recycled materials, which also encourage you to recycle them again. Even the ingredients have been sustainable sourced!
The really outstanding design they have created to aid their new eco efforts is the perfume bottle refillable system they have put into place. This significantly reduces the waste, also providing an initiative for the customer as these refills are cheaper than rebuying the bottle itself.
My Way Free Gift
Armani My Way Note Pad – limited stock – available with selected purchases of My Way Eau de Parfum