The release of Balmain’s latest fragrance has been timed to perfection. While the internet is a whirl of fashion news, the French brand introduce Extatic, an inspiring and glamourous new perfume for the Balmain woman.
Having just hopped across the pond from New York to home turf for London Fashion week, all eyes will be on Milan from tomorrow, where incidentally, this time last year I set eyes on the least fashionable of all duos, Jedward – awkwardly pursued by a crowd of singing Italian schoolgirls who clearly had nothing better to do.
From the 25th of February, we see Paris play host to the mother of all fashion weeks. It’s the epicentre of western fashion and home to so many of our favourite brands, from Chloe to Givenchy, Boucheron to Van Cleef & Arpels, and of course the bold and rebellious house of Balmain.
An olfactory expression of what it is to be a Balmain woman, Extatic is a perfume of extreme luxury and sexiness with serious edge. Model Anna Selezneva epitomises this in the advertising campaign, donning the most spectacularly embellished pair of shorts you’ve ever seen.
See her in action in this behind the scenes footage
As for the fragrance itself, it’s a soft, floral composition with Balmain’s stamp very clearly on it:
Top Notes: Nashi pear, Bulgarian rose and osmanthus
Heart Notes: Jasmine, iris and Sharry Baby orchid
Base Notes: Amyris wood, cashmere wood and Barenia leather
It’s fast become a Scentstore favourite due to it’s wearability and softness, with that signature leather twist. And we can’t wait to see what they bring to the runway next week.