Guy Laroche Fragrances


Guy Laroche – a French fashion designer focusing his attention on runway fashion until 1966 when he introduced his first woman’s perfume, Fidji.

Guy Laroche, a renowned French fashion house, has left an indelible mark in the world of perfumery with its exquisite fragrances for both men and women. Established in 1957 by the visionary designer Guy Laroche, the brand quickly gained prominence for its sophisticated and timeless creations.

For women, Guy Laroche’s perfumes are a testament to elegance and femininity. One of their standout creations is the iconic Fidji Eau de Toilette, a fragrance that captures the essence of tropical paradise and has become a classic in the world of women’s perfumes.

On the men’s front, Guy Laroche presents the widely celebrated Drakkar Noir, a fragrance that embodies strength and sensuality. Launched in 1982, Drakkar Noir has stood the test of time, becoming a staple in the realm of men’s fragrances.

Guy Laroche’s commitment to quality and innovation has solidified its position as a leading name in the fragrance industry. With a rich history and a portfolio of timeless scents, Guy Laroche continues to captivate fragrance enthusiasts with its distinctive and alluring creations.

Available to buy online or in-store from SCENTSTORE – an Authorised UK Perfumery.



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