Want to smell like a new car?

We found this great article in the Daily Mail about a new perfume for ladies that smells like new cars!When picking out a perfume, most of us look for floral or spicy fragrances that suit our mood or personality.

The options have grown ever more diverse, with scents of cut grass, chocolate and even cheese being bottled alongside the more traditional jasmine or sandalwood.

But for anyone looking for something even more adventurous, there is now a truly original option – the scent of new car.

Ford Spain has created a perfume called Olor a Nuevo (which means ‘smells new’).

The fragrance forms the keynote of the car manufacturer’s new olfactory campaign, designed in association with Ogilvy Madrid to promote its Seleccion line of used cars.

It is promoting the range on the promise that these are ‘the only used cars that smell new.’

The idea is that the fragrance is spritzed on the interior of used cars to make them smell showroom fresh, eliminating the musty scent associated with buying an Arthur Daley style used car.


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